Enticing consumers with a new platform in salty chips based on "junk food without junk," PeaTos® continues to take share from rival goliath Frito-Lay as they disrupt the category.
PeaTos® snack chips, the company that’s changing the way America snacks, one crunch at a time with its brazen "junk food without the junk" strategy against rival Frito-Lay®, announced today that it is launching PeaTos® onion flavored Rings at 215 Sam’s Clubs stores nationwide as of November 1. The company will debut a 10oz pack of fan-favorite Classic Onion Rings. This move is the latest from a brand that has received glowing reviews from editors at Forbes, Today Show, Dr OZ, The Los Angeles Times, and Vogue to name a few. They have exciting partnerships as well with Best-selling Author and Sports Nutritionist Natalie Jill, Hungry Girl, and others coming up in 2021.
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PeaTos Classic Onion Rings on display at Sam's Club in Langhorne, PA. (Photo: Business Wire)
"Our goal is to eliminate the compromise between comfort food "junk" chips and tasteless Better-For-You options by creating a new generation of Chips that have all the pleasure and none of the guilt!," says company CEO Nick Desai. He then adds, "for too long one company has dominated this category and we are here to ensure that this changes. It is just not right for one company to control such a vast amount of salty snacking!"
PeaTos® pea-based "junkless" chip snacks, which are building a maniacally loyal following based on great taste and what the company refers to as "sultry satisfaction," are currently available in over 4,700 retailers nationwide. These include Kroger and its banner stores like Dillons, Ralphs, Food 4 Less, and Smith’s, as well as Amazon, Vons, Pavilions, Albertsons, Safeway, Sprouts, and online at PeaTos.com. The company has grown during the pandemic and has seen a huge explosion in its Direct to Consumers sales online. PeaTos® also closed a Series A financing round this year and will be launching its Series B raise in early 2021.
The PeaTos® Brand, which launched in 2018, has experienced explosive YoY growth. PeaTos® is disrupting the $20B market for corn-based "salty fried snacks" dominated by PepsiCo subsidiary Frito-Lay™. The brand PeaTos® is a deceptively simple take on America’s favorite comfort food snacks but has significantly more protein and fiber which is achieved by adding ingredients like Peas to the traditionally corn base and trading out the artificial "junk" in the seasoning for natural ingredients. But by retaining a focus on taste first, the PeaTos® brand is unique from many Better-For-You Brands which often deliver more substance and cleaner ingredients but taste poorly. This unique positioning, which eliminates compromise, sets PeaTos® up for post Pandemic success due to the cross-section between "comfort food" and health and wellness — two pillars widely embraced by the brand. In less than two years, PeaTos® has become a force in the salty snack industry, experiencing massive growth in both the e-commerce space and in traditional retailers like Kroger, Stop & Shop, Safeway, Albertsons, 7-11, Costco, and now Sam’s Club. From 2020 to 2021, the brand is projected to experience 100% growth in sales.
The PeaTos® Rings are a guilt-free take on Frito-Lay’s Funyuns® brand that harken back to days past and have prompted spontaneous #challenges on Tik Tok and Instagram with first-time buyers. The consensus seems to be that PeaTos® have managed to surpass Funyuns® on taste and crunch and yet have more protein, more fiber and nothing artificial! There are good reasons for the increased demand and sales of this product. PeaTos® Rings have 2x the protein and 3x the fiber than Funyuns®, while also being non GMO, Gluten Free, with no artificial colors and flavors and no added MSG. Peas are in a class of ingredients known as Pulses that are naturally higher in Protein and Fiber, more sustainably grown, and have lower water use.
Desai summarizes these achievements with the simple statement, "Our core customer isn’t the health nut, it’s the other 90% of America. Our mission is simple and our vision is clear. One company has a monopoly on salty, crunchy snacks, and we are here to disrupt that $20B category with a better, "junkless" version of America's favorite chips by giving consumers a better option with no compromise!"
About PeaTos®-Junk Food Without The Junk
Rapidly growing revolutionary snack brand PeaTos® is advancing its mission to create a new class of snack chips that offer all the taste and crunch of America’s top selling "junk food" like Cheetos® and Funyuns® but by augmenting the old-school base of corn with peas and removing the artificial stuff. Now you get all that "junk food" chip taste you crave without any of the junk. PeaTos® is available in over 4,700 retailers including Kroger and its banner stores like Dillons, Ralphs, Food 4 Less and Smith's. PeaTos® are also available at Vons, Pavilions, Albertsons, Safeway, Fairway Market, Sprouts, and online on Peatos.com, BetterSnacks.com and Amazon.com.
Learn more at peatos.com, and find us on Facebook.com/peatosbrand, Twitter and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201117005326/en/
Contacts
Media Contact
Renee Johnson
press@peatos.com
November 17, 2020 at 05:00PM
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PeaTos® Launches "Junkless" Onion Chips to Rival Funyuns® at 215 Sam’s Clubs Across the United States - Yahoo Finance
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